FOR all the 
coverage of last year's London Olympics, there was one incident that I'm surprised didn't take some of the shine off the capital's celebrations.

Everyone will remember the gold medal won by Sir Bradley Wiggins in the time trial, but how many people remember the name of the cyclist killed by a double-decker near the Olympic Park within hours of that victory?

Daniel Harris made the ultimate sacrifice for his love of cycling.

If the billions spent on the world's biggest sporting showcase can't make London's roads safe for cyclists, then what chance does the rest of the UK have without a fraction of that investment?

Now that cycling has gone from a minority interest sport to something that millions of people watch and participate in, politicians need to do more to make cycling safer.

Sky TV's major league investment in road racing has played a huge role in boosting the popularity of cycling, and produced two successive British Tour de France winners.

Maybe it's time that Sky got more involved in the safety aspects, too.

Perhaps they could screen 'helmet cam' footage from cyclists' encounters with crazy drivers alongside their adverts.

Moreover, there needs to be more media coverage of cycling deaths: a few moments on a TV broadcast, or a few column inches in a newspaper, doesn't really do justice to the gravity of the problem.

For example, it can't be right that cyclists are forced to compete for road space with buses and taxis.

And it can't be right that most motorists barely give cyclists the wiggle room for a pothole when the Highway Code tells us to give them the same space you would give a car.

Even Sir Bradley was knocked off his bike just a few months after bagging that historic yellow jersey.

Maybe it's time we created more one-way streets, with one lane given over to use by cyclists.

Naturally, I'm as angry as the next person when forced to avoid cyclists hurtling down pavements or through pedestrian precincts, but I can understand the recklessness of their reasoning when the other option is going pedal to bumper with monster 4x4s.

I'd love to be able to cycle to the park and ride to the train station near me and save on petrol money or bus fares. Yet it just isn't an option until cyclists are given greater respect.

It would be great if Sky could work with the traffic police to create a national phoneline for cyclists to report incidents of intimidation or careless driving.

A visit from the boys in yellow high-vis vests of a different type might help change motorists' attitudes.