A girl pushing a baby buggy across derelict land against a backdrop of crumbling homes. Boys with nowhere to play standing in a filthy, vandalised close.
Glasgow used to deliver these images on every corner. Not any more.
Exactly a decade after the city's 2003 housing stock transfer much of Glasgow is unrecognisable.
Former city council leader Charlie Gordon today laughs about London news photographers who expected to come up with depressing pictures of Easterhouse or Drumchapel.