Rihanna said she is thrilled to have had a decade-long career in music as she launched her new fragrance RiRi in New York.

The superstar singer said: "Definitely a very big deal for me. You know, I can't believe it's 10 years already, but we definitely have to celebrate this year.

"There are a few things I have in mind, so you'll have wait on that, but don't think I'm forgetting because this means a lot to me that I made it to 10 years."

Rihanna unleashed her debut album, Music Of The Sun, in 2005. The 27-year-old has released seven albums, launched multiple Top 10 hits and won eight Grammy Awards.

This year she has released three singles, including FourFiveSeconds, and says she is busy working on her eighth album.

"New album is going really, really great. We have recorded a lot of songs and I can't wait to finish and put it out. That's my next step," she said.

Rihanna made the comments at Macy's in central Brooklyn at the launch of her new fragrance called RiRi.

Feverish fans screamed inside the packed store, singing her lyrics to past hits and dancing wildly as one of her songs blasted from from speakers.

"I know I made a great decision coming to Brooklyn because Brooklyn fans are on another level," she said. "They are full of energy and they're loud and I like that. They're going to turn up in here today."

The singer said Ri Ri is the first of a new trilogy of fragrances. She has had more than a half dozen other perfumes in the past.

"I intentionally wanted to do something fun, something that made you feel young, flirty, you know, cute," she said with a smile. "It's like a brand new pair of shoes."