THE #YOLO motto that has been one of the hallmarks of early 2010s culture is slowly dying out.

It stands for You Only Live Once, but our generation use it less in a "carpe diem" sense than just a plain old "I don't care."

Anyway, it doesn't matter now. The kids are abandoning it, the same way they abandoned MySpace, zumba and the sodastream.

No longer does #YOLO appear in Twitter's trending topics. The YOLO shoe shop just down the street is now a dog grooming parlour.

Even its originator, the Canadian rapper Drake, apologised for spawning it earlier this year, saying that he didn't know how big it would become.

When a phrase runs out of cultural currency, it's only a matter of time before it gets swallowed up by the next trend - forgotten like last week's leftovers.

All of which leaves the residents of Juicy Tuesdays, Kushion's long-running midweek throwdown, in a bit of a quandary.

If there's a clubnight that sums up YOLO, it's this: there are no obscure Haitian house or craft ales here. Its student punters are after cheap drinks and funked-up R&B and pop, and that's what they get.

This is the YOLO spirit, overheard at the bar as a round of Jagers were ordered: "I've got a biology lecture at 9 tomorrow but, like, who actually cares?"

It's actually admirable in a way.

What separates it from other student clubs is the vaguely classy surroundings: all dark corners and velvet - although, it has to be noted, a surprising absence of cushions.

But I guess it's hard to get more YOLO than stealing soft furnishings on a Tuesday night.

Unless you take a selfie at the same time.