As a pop star, Jessie J makes a good celebrity. The woman born Jessica Cornish's involvement with the Voice and charitable causes may have cemented her status in the public eye, but this arena jaunt was often too banal to succeed as a pop spectacular.
It certainly wasn't quiet, however, even if the opening strum-a-long of Big White Room was a subdued start. The early run of material promptly overdosed on rockier tracks such as Thunder, a bellowing number matched in subtlety by the accompanying video showing, yes, a storm.
It was loud but unengaging, the crowd presumably wondering why they were listening to tunes that sounded like Toto had turned up.
It wasn't until Daydreamin', complete with nifty backing vocals, and the bouncy, energetic Laserlight that the audience finally got a chance to dance away. For all that Cornish tries various musical styles, she's at her best on either club friendly pop or on more plaintive tunes that display her voice, with Who You Are's emotional call to arms a highlight.
Yet despite lung power and onstage energy, Cornish's music itself rarely suggested an actual identity of her own, while the clunky likes of Sexy Lady and Gold lacked the off-kilter nature that great pop should thrive upon.
Worst of all though, were several videos, inserted between songs to cover costume changes, which continually slowed the gig down. Saccharine statements such as "say I love you every day" and "never be second best" were repeatedly delivered with all the emotion of those car adverts that try to be meaningful.
The closing Price Tag and It's My Party at least reaffirmed a commitment to getting things moving rather than schmaltz, but for all that Cornish spoke of being yourself, her music was frequently characterless.