We've all seen him on TV winning over Royal Variety audiences or being cute, self-critical and endearing in the Celebrity Jungle.
Indeed, panto star Pasquale appears to be a real-life Buttons, the bloke will all feel a bit sorry for, yet find so lovable.
So it's a bit of a surprise to find he's rather less lovable in interviews. Lined up to talk about his appearance in Ha Ha Holmes! The Hound Of The Baskervilles, running tonight at the King's Theatre, the 53-year-old began as he continued, as if every question took a moment out of his life.
How's the show going, Joe, this spoof on the original Conan Doyle story?
"It's good, love. It's going well."
Were you surprised to be offered the lead role in this stage adventure?
"No, I've been doing a lot of plays for about 15 years," he says quickly of the likes of Spamalot and The Producers in the west end.
"From going from King Arthur to Sherlock looks quite good on the cv."
Is it played as high comedy?
"It's very farcical, played for laughs," he says. "It's a send-up of the Basil Rathbone Sherlock, with the deerstalker and the pipe. If you tried to take off a more modern Sherlock it wouldn't really work."
Pasquale, as always, speaks faster than a runaway train. But the added urgency in his conversation makes it far less than one. He's not in the least expansive. Try again.
What about the tone? It sounds as if it's the Sherlock Homes legend reinterpreted by Mel Brooks?
"No, it's more Monty Python Meets The Muppets - with a bit of Glee," he answers in less time than it Holmes to say 'Elementary, my dear Watson.'
Let's go more personal. Does he ever sit back and think about his career has evolved?
The Essex boy worked in a range of jobs, the Civil Service, Smithfields meat market, a building site and even had a stint as a spot welder at the Ford factory in Dagenham.
The entertainer within eventually emerged when young Joe became a holiday camp entertainer.
His big break arrived when he came second in the New Faces competition in 1987.
"Sometimes I do think about it, but with this business you never know what's around the corner," he says.
Had he been born two decades earlier would he have been a variety star?
"I don't put too much thought into anything" he says.
"You're either funny or you're not. People like to pigeon hole you, but it's not right."
He adds a surprise third sentence; "Look at Frankie Howerd. He went off and came back, rediscovered to the next generation."
DOES he feel the business is meritorious? It wasn't until I'm A Celebrity that Joe was propelled into the big time.
"Doesn't matter," he says. "People take it too seriously. The thing is to just enjoy yourself and have a laugh."
Many comedians are fairly dark. They're worriers.
"I'm not of those blokes," he says, the train almost going off the rails.
What about when he doesn't get laughs?
"You just move on and find them elsewhere."
The impatience in his voice is audible. Try again. Was he the class clown?
"I wasn't funny at school. Comedy was something I drifted into. You know?"
Did he get laughs at the meatmarket?
"I don't know. I think I was in the right place at the right time."
Does he feel the stage is his natural home?
"No. It's just my job. But I happen to love my job. People take the business too seriously. But I don't. Life's too short."
Too short to talk about his family life, his five grown up kids, his second wife, Debbie, whom he split from, with the pair later reconciled.
Here's a quickie, Joe. To what extent did the TV jungle adventure change your life?
"I already had work lined up," he says. "As long as I'm working, that's the bottom line."
Did it add another ten grand on to the fee?
"Not if you're already booked," he says, not wishing to take the question further.
He does reveal his favourite comedians are Noel Fielding and Russell Brand. In other interviews he's revealed he has taken up boxing, flying, running and began an Open University course in Earth Sciences. What about his professional future?
"I just want to enjoy myself, love," he says.
Yet perhaps he's not being evasive? Perhaps Sherlock himself couldn't uncover the secrets of Joe Pasquale?
Perhaps he has to be elsewhere.
Seems like the performer with the whoopee cushion voice saves his whoopee for his performances.
n Ha Ha Holmes! The Hound Of The Baskervilles, is at King's tonight.