A contestant on Australia's Next Top Model called out Kim Kardashian after she deleted winner Izi Simundi's photo from her Instagram 24 hours after she uploaded it as a 'prize.'
Alex Sinadinovic, 18, said: "That actually upsets me quite a lot just because I know how excited Izi was to be posted on Kim Kardashian's Instagram."
She added: "It's really disappointing especially when there was a promise made and it's kind of like a bit of false hope for Izi."
The 34 year old reality star appeared as a guest judge on Thursday night's episode, promising Instagram exposure to the winner of the photo contest, on both her personal account and that of her clothing line Kardashian Kollection's - which have 33 million and 2 million followers respectively.
But she deleted the shot off of her own account, choosing to leave it up on the Kardashian Kollection's Instagram - and she has faced backlash as a result.
"Can u believe Kim deleted this photo from her personal IG although it was meant to be part of this challenge's prize?? She's so SELFISH," wrote one user.
Another user commented: "You didn't even keep the photo up for a day that's not fair at all."
The latest season of Australia's Next Top Model sees a new guest judge on every episode, including Kelly Osbourne, Alessandra Ambrosio and Jean-Paul Gaultier. The show airs every Thursday at 7pm on Fox8.
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