ITV launching drama pay channel

ITV is launching a new pay channel dedicated to drama in a bid to move away from its reliance on traditional TV advertising.

Loading Comments
Share
Print

The broadcaster, buoyed by the success of hit shows including Broadchurch and Downton Abbey, is setting up ITV Encore which will be available to Sky subscribers.

It is described as being "home to some of ITV's most successful drama series of recent years" as well as "original commissions" with "big name" stars.

Chief executive Adam Crozier said the broadcaster wanted to "become the most watched, most loved and most talked about family of free and pay channels".

He said: "ITV's brilliant dramas contributed to a fantastic on-screen performance last year - we had three out of the top five dramas in 2013, which helped us increase our share of viewing on the main channel for the first time in a decade.

"The time is absolutely right to build on our successful partnership with Sky with the launch of ITV Encore, which will be an important part of ITV's family of channels, and will complement ITV3, home to our long-running, classic drama series.

"ITV Encore is right in line with our strategy of growing non-advertising revenues while at the same time creating even greater opportunities to showcase new drama."

Arts and Entertainment

Commenting & Moderation

We moderate all comments on Evening Times on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

150099

Have you got a story?

Contact the news desk on 0141 302 6520 or email news@eveningtimes.co.uk
Michelle McManus

Michelle McManus

Sussed in the City

New Year resolutions

Times Out

Entertainment

Lifestyle

TV Advert
Janice Bell

Janice Bell

You couldn’t make up half the stuff that happens to PA Janice Bell- some of the jams she gets herself into are worth a story or two.

Games news:

Putting the world to rights

Gail's Gab

Yorkhill does great work and Black Friday

Cat’s Eyes on Glasgow

Cat’s Eyes on Glasgow

Cat Cubie’s job is to find and share with you the fabulous things the city has to offer, from gigs to gastro.