ONE of the UK'a finest exports has launched a charity campaign with the hopes of raising funds and awareness for seriously ill children.

Everyone’s favorite wicked witch, Rebecca Mader, of Once Upon A Time fame, has partnered with Stands for her new 'Stay Wicked' campaign.

The campaign is in support of non-profit organisation, the Lollipop Theatre, which brings movie magic to seriously ill children in hospital by arranging for the latest blockbusters to be screened inside various children’s hospitals across the USA.

The charity works with leading motion picture studios to bring the joy, magic and escape of going to the movies to those who need it most and their families. 

Lollipop Theatre also arranges for superheroes and celebrities to drop in for a visit, creating a truly magical experience for children who would otherwise miss out on the movie-going experience.

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The design the English actor has chosen is a parody of the famous Starbucks Siren logo.

Instead of the mermaid in the middle of the deisgn, there is a green witch surrounded by the text: “Stay wicked my pretty.”

The uber-chic design is available in hoodies, ladies crew and v-neck and unisex t-shirts and comes in black, white and heather grey. Stands ship worldwide, so fans from across the globe can suppport Rebecca and her campaign, knowing they are bringing joy to thousands of sick children and their families. 

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(Lana Parrilla and Rebecca Mader on the set of once Upon A Time. Picture credit: Lana Parrilla via Twitter)

Rebecca and the Once Upon A Time stars, including The Evil Queen/Regina Mills/Roni, played by fan favourite, Lana Parriilla, returned to ABC network's Friday night line-up after its winter hiatus. Now in its seventh, and final year, the latest episodes will be available for UK viewers on Netflix from Tuesday, March 6.

Rebecca Mader's Stay Wicked campaign ends on March 13, to visit the store and get your gear, CLICK HERE