bedside manner

WHAT'S it to be: sultry or snuggly, cosy or coquettish?

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When it comes to a woman's nightwear and underwear, the choices tend to fall into two stables – either vamping it up for a dressed-up night-time look, or snuggling down in what is comfiest and most practical.

Nowhere demonstrates this choice better than the styles at lingerie emporium Boux Avenue.

The vintage-inspired label perfectly illustrates the two different sides to the boudoir story.

There is always a clear choice between snuggly and sexy: think marabou feather slipper mules or Scandic-style woolly bootees, gorgeous silk camisoles or brushed cotton jammies, fluffy robes or black chiffon wraps, barely-there gossamer bras or backless designs for wearing under revealing party dresses.

The brand, launched by Dragons' Den tycoon Theo Paphitis to rival his old company La Senza, is building on the success of its original store in the Buchanan Galleries to open a second Scottish store today in Silverburn, Pollok.

Strictly Come Dancing's Ola Jordan is the latest celeb to front its advertising campaign, following model Jacqui Ainsley and singer Stacey Solomon.

Boux Avenue is a great shop for matching underwear sets, ranging from sizes 30A to 40H, and from dress size 8 to 20, or quirky presents, such as pyjamas, hot water bottles, dressing gowns, and slippers.

Its party season-ready designs have rich jewel tones, tactile fabrics and flirtatious prints.

INFO: 0800 0546550, www.boux avenue. com

For a stocking filler with a difference, why not check out the witty statement jewellery of Bonnie Bling – which is said to count singers Lana Del Rey, Amelia Lily, Olly Murs and retail queen Mary Portas amongst its fans. Scottish jewellery designer Mhairi Mackenzie's acrylic designs, all made on the Isle of Bute, are available from www.bonniebling.co.uk from £10.

Boux Avenue is putting the magic into Christmas with its new collection of lingerie and nightwear.

Making a return as the face and body of the brand is Strictly Come Dancing star, Ola Jordan, who is bringing a touch of sparkle to the campaign.

Owner Theo Paphitis will be cutting the ribbon at the opening of the company's latest store in the Silverburn Centre, Glasgow, today at 1pm. The first 50 customers will receive a goodie bag.

Boux Avenue now has two stores in Scotland, both in Glasgow. The other is in the Buchanan Galleries.

For your chance to win one of five £50 Boux Avenue gift cards, e-mail your answer to the question below, along with your name, full address and daytime telephone number, to: great.giveaways@heraldandtimes.co.uk

Q: How many stores does Boux Avenue have in Scotland?

Terms & conditions:

The closing date for entries is today at 23.59. Winners will be contacted tomorrow at 10am. Each of the five prizes will be issued as a £50 gift card. No cash alternative. The editor's decision is final. Only one entry per customer. Usual Evening Times competition rules apply. Boux Avenue VIP Scheme and gift card terms and conditions apply. Competition not open to Boux Avenue staff. Boux Avenue promises not to share your details with any third parties. Boux Avenue reserves the right to change or cancel the competition prize at any time. Boux Avenue Limited 22-24 Worple Rd, London, SW19 4DD.

£50 TO SPEND AT BOUX AVENUE

Fashion

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