FOR a label that was founded to offer clothes that would fit and flatter real women, it's no surprise Damsel in a Dress has garnered a celebrity following of strong and powerful females.

Scotland's own Lorraine Kelly, baking goddess Mary Berry, DJ Fearne Cotton, Loose Women presenter Carol Vorderman and kitchen queen Nigella Lawson are just a handful of the stars snapped wearing its mid-range dresses, coats, separates and cover-ups.

The spring/summer 2013 collection, entitled Jacaranda after the distinctive purple tree, is an unashamed celebration of colour and prints, looking to the vibrant hues of the Maldives and the Indian ocean for inspiration.

The label was founded three years ago by womenswear designers Amanda Seaborne and Alison Mansell and now has 44 concessions around the UK.

Alison uses the female form as her starting point, aiming to make cuts, drapes and details that will look like liquid on the finished garment.

The result is a more classic silhouette than you'll find in Coast or Reiss, but has a staying power that should outlast the quirks of Monsoon or Ted Baker.

Whether dressing for racing season, a summer wedding, or a glam garden party, its occasionwear dresses are sure to stand out from the crowd with their unusual prints and statement shades.

Alison said: "What I want from the collection is for the clothes to do all the work for you. I want you to be able to put on one of our dresses and feel fabulous.

"For me, clothes need to be timeless – clothes that you can hand down to your daughter, these beautiful pieces that you can wear and wear again.

"If you are only wearing them once, then that means I haven't done my job properly."

n FOR INFO: 0207 697 2735 or www. damselinadress.co.uk

There are concessions within John Lewis and House of Fraser

DON'T MISS

Make-up brand Illamasqua is hosting a free Beauty School Drop-in event. The event, taking place at Debenhams Argyle Street on Sunday from 1pm, includes sessions on how to perfect a smoky eye, liquid liner, false eye lash application, a flawless base and well-kept brows.