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We'll let the numbers do the talking...  READERSHIP: 164,000 Src NRS July - Dec 10 CIRCULATION: 52 977(100% paid) source ABC July - Dec 10 Founded in 1783, The Herald is Scotland's quality daily newspaper. As a respected and trusted paper of record, it is the preferred choice of Scotland's professional classes for its coverage of the main Scottish national and international news agenda and its comment and analysis on the major issues of the day.  READERSHIP:188,000 Src NRS July - Dec 10 CIRCULATION: 41,862(100% paid) source ABC July - Dec 10 The Sunday Herald is the youngest national newspaper in Scotland. It was launched in 1999, on the eve of devolution. The Sunday Herald's ambition was to attract a younger readership than that of more traditional newspapers and it has largely been successful in achieving that. The newspaper has established itself as a leading voice in the Scottish newspaper scene, successfully moving from Broadsheet to Tabliod in Nov 2005, the first Sunday newspaper in Scotland to do so.  READERSHIP:157,000 Src NRS July - Dec 10 CIRCULATION: 54,255(100% paid) source ABC Jul - Dec 10 The Evening Times is Glasgow's only dedicated evening newspaper and has served the city since 1876. It is a campaigning paper at the heart of a community. Producing two editions every day, the Evening Times includes all the latest breaking news alongside the most comprehensive local coverage of all that is happening in Glasgow and across the west of Scotland. Its vending teams are a familiar sight on the streets of the city centre delivering the latest news to the public hot off the press. 
Heraldscotland online: 920,260 monthly users Evening Times online: 458,529monthly users (Source Omniture Jan 11) |
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