THE Challenge Cup Final will be screened live on Gaelic TV this season after the SFL agreed a sponsorship deal with media firm MG Alba.
THE Challenge Cup Final will be screened live on Gaelic TV this season after the SFL agreed a sponsorship deal with media firm MG Alba.
The Alba Challenge Cup will be shown on a new digital channel which will be launched in conjunction with the BBC later this year.
And SFL chief executive David Longmuir is hoping the six-figure package will help to increase the tournament's profile.
Longmuir said: "We needed to do something to boost the Challenge Cup and get people to come along.
"The Challenge Cup is designed to have a community and family spirit. Now we have a sponsor, it means more money for the clubs."
Meanwhile, the second round draw was made at Hampden yesterday for ties that will be played August 12 or 13.
It is: Alloa v Clyde, Livingston v Forfar, Raith Rovers v Ross County, East Stirling v Morton, Dunfermline v Queen of the South, East Fife v Airdrie United, Partick Thistle v Peterhead, Cowdenbeath v Albion Rovers.
- SportTimes columnist Phil Differ will host the Scottish Huntington's Association's annual event - A Question of Scottish Sport - at the Glasgow Marriott Hotel on Sunday, September 14 at 7pm.
There will be a chance to put questions to the celebrities followed by a raffle and an auction by former SportTimes columnist Tam Cowan.
Reserve a table of 10 for £200, or tickets at £20 per head. To make a booking or for more details please contact Alison on 07903 840524 or 0141-848 0308; email alison.hardie@hdscotland.org
Today's English papers
- Tottenham are poised complete a £50m double swoop for Russians Roman Pavlyuchenko and Andrei Arshavin.
- Gareth Barry will demand that Aston Villa sell him to Liverpool.
- Newcastle have been told by Deportivo La Coruna to cough up £10m if they want defender Fabricio Coloccini.
- Everton are close to securing manager David Moyes on a new contract worth £60,000 a week.
