IT is the most hotly anticipated high street collection of the year, with a fanbase that includes Alexa Chung and Victoria Beckham.
And in just over a week's time it is landing on our doorstep.
The Isabel Marant for H&M collection arrives in Glasgow's flagship Buchanan Street store next Thursday.
So expect overnight queuing as one of the catwalk's most celebrated names takes her signature style to the wider public - and for a fraction of the price.
The collection oozes French laidback style, mixing some of the Parisian's best-loved details, including fringing and chunky knits. Designer Isabel, who launched her fashion house nearly a decade ago, has combined wearable pieces with bohemian accessories to channel a chic but quirky vibe.
From navy peacoats to keep out the cold to silk scarves that are bound to be on a few Christmas lists, it is no wonder the designer has such a wide following.
As well as the line for women and young people, Isabel has created pieces for men for the first time.
The designer follows in the footsteps of Versace, Marni, Lanvin and Stella McCartney in collaborating with the high-street store.
She added: "I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian.You dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude.
"Everything can be mixed following one's own instincts: my take on fashion is all about personality."
The line launches in H&M Buchanan Street at 9am next Thursday, November 14.
A POP-UP shop is launching in a Glasgow shopping centre.
Parma Vintage (PV) will set up in Princes Square, on the lower ground floor, on Friday, and will be in the mall until Sunday.
Set up in 2009 by Gillian McGilp and named after her favourite retro sweets, Parma Violets, Gillian created a business from the vintage finds she picked up during her time as an air hostess.
PV became a one-stop shop in Gourock, Inverclyde, for vintage, modern brands, accessories, gifts and homewares.
The store mixes vintage with new on-trend fashion, and they stock an eclectic mix of both to suit all styles.
Gillian said: "Our customers range from people who live across the street to fashion lovers on the other side of the world.
"We want to bring the fun shopping experience of PV to you - and what better place to start than the style hub of Glasgow?"