Well it does if you're Scottish, according to the latest research.
The results of a new YouGov poll reveals that more than half of Scottish women say a successful shopping trip makes them feel great, while 18% of men agree.
The new findings, released in analysis carried out for Glasgow City Marketing Bureau, shows we like spending money, especially on ourselves.
And it seems late-night shopping in the city centre has that particular feelgood factor.
Stylist Nadine Artois, from Shawlands, says late-night shopping suits her hectic lifestyle.
The 25-year-old says: "I'm shopping for someone else when I'm working and there's a big difference between that and shopping for myself.
"So when it's shopping for me I want to be much more relaxed.
"In Glasgow, I like all the department stores, as well as Buchanan Galleries, and I love Zara.
"I've noticed a lot of the vintage shops are open late now too, like We Love to Boogie, it's probably one of my favourite shops in Glasgow."
Nadine, who says she prefers to mix and match high street, luxury and vintage to create her own eclectic style, is enjoying splashing out on colour just now.
"I've been drowning in black all winter, so I'm looking forward to wearing lots of colour, especially orange. I've just bought an orange bikini and I'm getting my nails done bright orange."
From the 1000 people surveyed, 36% of Glaswegians say a good shopping trip makes them feel great.
With the city ranked the number one shopping destination outside of London, it comes as no surprise residents are making the most of what the city has to offer.
There are now more than 200 retailers involved in late-night shopping on Glasgow's Style Mile, which sees stores open until 7pm on Mondays, Tuesdays, Wednesdays and Fridays, and 8pm on Thursdays.
Those hours are perfect for Kristina Wilson, also from Shawlands.
The 27-year-old, who is a teacher at St Thomas Aquinas secondary school in Jordanhill, says: "After work I can just come into town, park my car and do a bit of shopping during the week.
"Personally, it's much better for me as I'm so busy during the day.
"At the weekends the shops can be really hectic and you want to enjoy your days off, so late-night shopping is great."
A fan of high street stores Zara, Topshop and River Island, as well as Frasers, she is now buying her summer holiday wardrobe, focusing on lots of pink and baby blue.
"With the new season kicking in now it's great to get new colours. Normally I buy my make-up from Mac and I like to update every season so I'm buying pink lipsticks and different colours for summer."
For further information on retailers on Glasgow's Style Mile and opening hours, visit www.glasgowstylemile.com