Kylie Jenner is adding a line of lip glosses to her make up collection and she announced it in the most bizarre way imaginable.

The reality star and aspiring beauty mogul released a baffling and dramatic music video to announce the new products from Kylie Cosmetics and it has to be seen to be believed.

It features King Kylie driving down a dirt road in her convertible Rolls Royce with personalised plates sporting a Louis Vuitton headscarf and very pouty lips.

When she arrives at a motel she whips out her pink lip gloss, touches up her pout and then texts her friends saying: “Gametime” before they stage an armed robbery.

Kylie waits in the car popping bubblegum and listening to music as the trio of bandits raise hell inside.

After throwing some punches and plunging a mark’s face into a fish tank and throwing him out of a window, the gang make off with bags of cash in the getaway car, with each member of the squad sporting a different shade of Kylie’s gloss.

The colours are called Like, Literally and So Cute and judging by Kylie’s mugshot captioned 4/1, they could be available as early as April 1.

All hail King Kylie.