Brow gel is the metaphorical glue that holds my brows together so there’s a lot of pressure on getting the right one.

I imagine it’s a difficult market out there for brow products.

By this point in the fleeky eyebrow phase, most people have brand loyalty and favourite products they’re unlikely to stray from - I know I do.

Branching out to something completely unfamiliar like Bobbi Brown’s Long-Wear Brow Gel is something I hadn’t previously considered.

I’ve been dedicated to Anastasia Beverly Hills Dipbrow Promade for the best part of two years but I’m always interested in trying new beauty products.

In terms of texture and tone, the gel is pretty spot on. It’s not too thick either, so you can build up the colour depending on what kind of look you’re going for.

With the help of a good brush, the gel could fill any brow shape while keeping it neat and not straying too far from the hairline.

As far as brow gel goes, Bobbi Brown's is a particulary strong offering and, with only a small amount needed for each application, it lasts!

Verdict: Four stars

Available online and instore. RRP £17