AUSSIE range Inika claim to be the world's first certified organic vegan range of lipstick.

It's an attractive selling point that 100% of the ingredients are natural, when you consider how much lipstick we injest on a daily basis or indeed over a lifetime.

It's also 100% vegan, which means that neither the product or any of the ingredients have been tested on animals. Australia has garnered a solid reputation for cruelty-free beauty products.

But how does the actual lipstick measure up?

It's a lovely, rich and moisturising consistency and tastes delicious, mainly due to the uplighting orange essential oil, which is a lovely perk.

There are 12 shades and the Pink Poppy ends up more of a russet shade on my lips, which is a nice change from my usual brights and it has solid staying power.

Inika organic vegan lipstick is available from www.inikaorganic.com priced £18.