'We want to redefine customer loyalty'

What does your

Loading Comments
Share
Print

What does your

business do?

Swipii is an innovative customer loyalty company that local independent businesses can use for customer relationship building and retention.

Our business uses a single Swipii card or app which customers can use in any of our merchants.

We want to redefine customer loyalty by creating custom and unique loyalty rewards programs which are tailored to individual businesses.

They can be as fun and quirky as they like, for example rewards could start with 'A free high five from our staff on your first visit' to '2 hours of personal baking lessons with the head chef' in a cupcake shop.

Just last month Andy Bruce, a friend from university, joined us as our marketing manager.

Where are you based?

In central Glasgow. The city centre has a wealth of independent traders with high footfall, but many face cost, time and technical constraints to develop anything more complex than a typical 'buy-10-get-one-free' stamp card, so it was the perfect place for us to set up.

How did you get started?

We started with the idea that small businesses were missing opportunities to strengthen their existing customer bases and have instead focused more and more on acquiring new customers through one-off sales.

Companies like Groupon or Livingsocial have convinced businesses that they are the answer, but this results in eye-popping discounts bringing in one time, delusional traffic.

We wanted to help independent businesses build better relationships with their existing customers, earn more sustainable growth and fight back against the big multinational.

We started by developing our business plan and approached an investor.

From there we had our first office, at the DEG Incubator, before moving to the city centre to make it easier to access clients.

What is your background?

Louis was born and raised in Paris before coming to Scotland to study at Stirling University.

Chitresh is from India and both came to Glasgow to study for a masters in business at the University of Strathclyde, where they met.

Louis' background is in technology, working as a video games tester and translator, Chitresh also has a background in tech, running his own business providing online marketing solutions to small businesses.

What is your top tip?

Chitresh: "If you have an idea, you should just go for it. You can spend too much time trying to perfect things.

"The market can move quickly and you need to be prepared to make quick decisions.

Louis: "Never underestimate the importance of connections.

"Getting out to events and meeting people can open up new leads that can help you shape your business and find out who the key influencers in your industry are, it really gives you a head-start. And never give up!

Has anyone helped you get started, and how?

Swipii recently won "Best New Venture for 2014" at the Scottish Institute For Enterprise \awards.

We have also been selected for the Santander Entrepreneurship Award to represent the University of Strathclyde.

l For more information please visit our website Swipiicard.com

Commenting & Moderation

We moderate all comments on Evening Times on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

167398

Have you got a story?

Contact the news desk on 0141 302 6520 or email news@eveningtimes.co.uk
A weekly round up of social highlights

A weekly round up of social highlights

Cat's Eyes on Glasgow

My delight at the city’s iconic Hutchesons hall turning into an A-list restaurant.

Woodlands

Entertainment

Lifestyle

city guide
Gail’s Gab

Gail’s Gab

Gail Sheridan is a mother-of-one and wife to Tommy and she likes to get political with the hot topic of the week in her column Gail’s Gab.

Michelle McManus

Michelle McManus

Sussed in the City

Football rules are simple if shoes are on the right feet.

Janice Bell

Janice Bell

You couldn’t make up half the stuff that happens to PA Janice Bell- some of the jams she gets herself into are worth a story or two.