There aren’t many wee boys who want to make their own school trousers - but Rabbie Watson was one of them.

The 35-year-old Glaswegian, who owns and runs city-based Rabbie Denim, has since made bespoke jeans for stars including Hollywood actress Scarlett Johansson and footballer Ryan Giggs. But as a youngster he was more interested in designing clothes for himself.

He admits to still having a childlike enthusiasm for design - though he insists these days his sewing skills have improved.

“I was always massively into fashion,” says Rabbie. “I made my first pair of trousers at age seven with my mum. I used to draw pictures of school trousers, and looking back, they always looked like jeans.”

After studying textiles at Cardonald College, Rabbie set up his own collective with other young designers.

But when that didn’t work out, he went out on his own and started making one-off pairs of denims, which really took off after being featured in the upmarket FT magazine, which dubbed them "the best jeans in the world".

Since then, from his studio in an old whisky bond, Rabbie has been working steadily to expand and improve his operation, at the same time as helping the next generation of young designers make their mark.

“My jeans stand out because of the quality of the denim,” he says. “The fibres I use aren’t made to break, as some other jeans are. I used 100% raw denim, which makes them last. And they’re not made by slave labour – they are cut and sewn here in Glasgow.”

Rabbie recently took on six young students from his old college, to offer them experience in the business.

“They’ll each get a certificate from me to prove how well they’ve done. I’m now looking for funding to keep the programme going.

“With the right support to be able to mass produce and market the jeans, we could be massive. I really hope this will happen soon.”

Rabbie currently sells his distinctive denims mostly online, and has fans all over the world, including Argentinian football star Carlos Tevez.

“I’d love to see my jeans sold in independent boutiques around the world,” says Rabbie. “And I’d like to start a new label so that local talent can stay in Scotland. The creative industry is so important to this country.”

www.rabbiedenimglasgow.co.uk