Scottish fashionistas have been queuing overnight to get their hands on H&M's Balmain collection which is being sold in the fashion chain's Edinburgh store.
The fashion-loving queue stretched Princes Street with customers eager to get their hands on clothing from the luxury Parisian designer.
Loved by celebrities such as Kim Kardashian, the designer brand is famous for their detailed embellishments, stand-out embroideries and effortlessly modern silhouettes.
The capsule collection launched today and already eBay is filled with the limited edition items costing more than the retail price.
One fan, however, hit out at the Edinburgh store for not stocking the full collection.
Total disgrace queuing up all night for balmain and they dont even stock the full range in Edinburgh @hm #misleading
— Nicola McGlade (@gossipnics_xo) November 5, 2015
Many took to Twitter to talk about the launch:
When Balmain hits Edinburgh and you left your bank card at home... #FML
— Karlie (@iamstillKarlie) November 5, 2015
my thoughts are with the poor souls working in edinburgh today for the balmain launch
— mandork (@thatmandakid) November 5, 2015
Honestly wishing I'd just trekked to Edinburgh to get these Balmain pieces!!
— Wan (@HayleeWan) November 5, 2015
Wondering whether as I'm in Edinburgh I should go and buy some of this H&M x Balmain stuff and get it on eBay #MakeMoney
— Matt (@mjfitz3) November 5, 2015
Kind of wish I was in that ridiculous queue outside H&M in Edinburgh for the balmain release..
— Rach (@rachelredpath) November 5, 2015
People queuing up outside H&M in Edinburgh for the Balmain collection...👀 that's actually quite sad 😂😂
— JemmaPettigrew.✌️ (@JemmaPettigrewX) November 5, 2015
Watch the advert for the campaign featuring Kendall Jenner here:
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