Justin Bieber posing with his abs out is nothing new, and gorgeous photos of Kendall Jenner are two a penny.

But the Canadian heartthrob and the American model are two among several stars featured in a new Calvin Klein campaign which has everybody talking.

Chart-topper Justin BieberChart-topper Justin Bieber (Robb D. Cohen/Invision)

 

The What Do You Mean? singer has cheekily answered Calvin Klein’s new fill-in-the-word social media campaign I _________ in #mycalvins with the word “flaunt”.

Yep, he’s definitely flaunting something.

Calvin Klein’s latest marketing push is taking place via the Instagram accounts of numerous famous people.

The Biebs would like his fans and consumers to know he also dreams in his Calvins.

Kendall put her day job to great use in her artistic photo in which she’s seen ‘posing’ in her Calvins. The 20-year-old was photographed for the Spring 2016 Calvin Klein global advertising campaign by Tyrone Lebon.

 

There is also a snap of the Keeping Up With The Kardashians star in a bed in … what else? Her Calvins.

 

Kendall also posted a video to her Instagram account in which she teased: “I want to be with you” in my Calvins.

 

No surprise to see fans of Justin and Kendall reacting so positively to the photos.

The campaign has also used the likes of singer FKA twigs and rappers Kendrick Lamar, Fetty Wap and Joey Bada$$.