Sacha Baron Cohen dressed in character as Nobby Grimsby, from his latest film Grimsby, and made an eye-catching appearance on the red carpet.

But he was almost upstaged by former The Only Way Is Essex star Jasmin Walia.

The 25-year-old quit the ITV2 show last year and promptly joined the cast of Desi Rascals, another reality series. Jasmin dared to bare in a white outfit that showed off her toned legs.

However, 44-year-old Sacha went even further. He braved the cold weather to dress down in socks, sandals and underwear so it was left to wife Isla Fisher, who also appears in Grimsby, to supply the glamour.

Sporting a paunch and a beer can, Sacha’s look was rounded off with side-burns and the type of hair-cut that invited comparisons to rocker brothers Noel and Liam Gallagher from Oasis.

Sacha Baron Cohen and wife Isla Fisher (Joel Ryan/Invision/AP)

 

The creator of Borat, Bruno and Ali G plays a perpetually unemployed, but fun-loving football fan in Grimsby. See who else attended the premiere.

Jasmin Walia

Jasmin Walia(Dominic Lipinski/PA)

 

Now THIS is how you get the attention of the cameras.

Isla Fisher

Isla Fisher(Dominic Lipinski/PA)

 

The Australian actress wowed the world’s press.

Ashley Roberts

Ashley Roberts (Dominic Lipinski/PA)

 

The little black dress suited the former Pussycat Doll.

Annabelle Wallis

Annabelle Wallis(Dominic Lipinski/PA)

 

The British actress played Jane Seymour in The Tudors and she pops up in Grimsby.

John Thomson

John Thomson(Dominic Lipinski/PA)

 

While we wait for Cold Feet, John plays Nobby’s best mate in the film.

Gabourey Sidibe

Gabourey Sidibe(Dominic Lipinski/PA)

 

The star of US hit series Empire looks fabulous on the red carpet.

Mark Strong and Sacha Baron Cohen

Mark Strong and Sacha Baron Cohen(Dominic Lipinski/PA)

 

Best known for his dramatic roles, Mark said he had a lot of fun on Grimsby.

Kimberley Garner

Kimberley Garner (Dominic Lipinski/PA)

 

The former Made In Chelsea star opted to stay warm.

Ricky Tomlinson

RickyTomlinson(Dominic Lipinski/PA)

 

Hard to believe the acclaimed Liverpudlian actor is 76 years of age.

Ashley James

Ashley James (Dominic Lipinski/PA)

 

The former Made In Chelsea star lit up the red carpet.

Johnny Vegas

Johnny Vegas(Dominic Lipinski/PA)

 

The comedian said he had a laugh filming Grimsby with Sacha.