As Father's Day approaches, Scots boxer short brand Dick Winters is going all out to celebrate dads of all shapes and sizes.

Inspired by the #dadbod hashtag on social media and positive body image campaigns for women such as The Dove Campaign for Real Beauty, the luxury underwear brand has chosen to give something back to dads this Father’s Day, Sunday 19 June.

The aim is to celebrate the physical variation of dads and inspire them to have the confidence to be comfortable with their bodies. Working with real dads, the campaign showcases Dick Winters’ key lines for Father's Day - Rock Dick, Sporty Dick, Old Dick and Clever Dick.

The brand, which now has fans all over the world, was set up by Glasgow mums Emma Neilson and Claire Henderson, who saw a gap in the market for quality, homegrown mens’ undies. The range is made entirely in Scotland, with a temperature-regulating fabric that offers comfort, breathability and shape retention, making them a hit with any dad.

Dick Winters Boxer Shorts, priced £28, are available at House of Fraser Glasgow or online at dickwinters.co.uk