And now two city-based underwear businesses will sell their stock alongside established luxury brands at House of Fraser.
Gilda and Pearl, which specialises in luxury handmade lingerie for women, and new men's underwear firm Dick Winters, are the brands taking part in the Valentine's pop-up shop.
Shoppers will be able to buy their products in the Buchanan Street store until February 15.
The move to showcase local talent comes after House of Fraser launched their Scottish design programme in November.
As we reported, three designers, Rebecca Torres, Joanne McGillivray and Saunt and Sinner retailed in the store in the run up to Christmas.
It was such a success retail chiefs approached Claire Henderson and Emma Neilson, of Dick Winters, and Diane Houston, of Gilda and Pearl for their next showcase.
Claire, 42, from Dullatur, near Cumbernauld, and Emma, 39, from the West End, met through their children and decided to launch a men's brand with a focus on quality and flattering underwear.
Mum-of-two Emma, who previously worked in her family's fish business before taking a break to have children, said: "We realised there was nothing really out there that was quality British design.
WE came up with the concept last February and since then we just got our business plan together.
"I think our families were quite surprised. They couldn't quite get their heads round that we had discovered this gap and we were going for it."
Claire, also a mum-of-two, said: "We wanted a brand that had a subtle sense of humour. It's that classic name mixed with quirky packaging."
And they said their underwear was not just for men with bodies like Thom Evans or David Beckham.
Claire, who previously worked in interior design, said: "It's a pair of boxers for real men.
"From our perspective we are looking to design men's attire that appeals to women as well.
"We want a guy to feel special wearing it."
Diane, 32, from the South Side of Glasgow founded Gilda and Pearl in 2008 and has stockists as far afield as China and Japan.
She trained in lingerie design in London with the designer who made Princess Diana's bridal underwear set.
Diane said she was honoured to take part in a project which showcased designers in her home city.
"This is a really good opportunity for me," she said. "It's great to do something local. We've got 20 or so stockists and feel we've had a lot of success.
"I can't wait for my family and friends to see my designs in Glasgow."
Diane said she had always been fascinated by lingerie design.
She said: "I've always loved fashion and working with really delicate fabrics.
"It's an intricate design process. We sell to a lot of men so we expect to see that in the run-up to Valentine's Day."