From leather and lace to faux fur and skintight jeans, the 32-year-old's latest fashion line for online retailer Very.co.uk is poised to be a sell-out.
The radio and TV star has been photographed in several outfits this week showing us that her back-to-work wardrobe is full of her own designs.
"Each season I try and adapt what I'm doing design wise," says Fearne.
"I want to keep it moving each time and get braver with what I'm designing."
The DJ and TV presenter's designs have built up a huge following with fashionistas desperate to emulate her eclectic style.
As she returns to work and in front of the camera, her latest collection could be the most popular to date.
Julie Donnelly, head of womenswear buying at Very.co.uk, said: "Fearne is a great style icon for women.
"Her relaxed and fun attitude to style encourages our customers to try new things and to be confident in their own style decisions."
Fearne's AW13 midseason collection is available from www.very.co.uk or by calling 08448 222321.