WE'VE come to expect nothing less from our high street giants of late.

Barnstorming slickly produced advertising campaigns to capture hearts minds and hopefully some of that elusive disposable cash in your pocket.

Independent film­makers make features on smaller budgets and big name talent is brought to the table with Marks & Spencer's new Autumn 2014 TV advertising campaign, which premiered last night, proving to be no exception to the rule.

With shades of Elvis's Jailhouse Rock and for the sharp-eyed fashionistas out there with long memories echoes of Jean Paul Gould's Rue Foubourg, Egotiste by Chanel, director Jonas Åkerlund, best known for his provocative music promo work with Madonna, Lady Gaga, Beyonce and Coldplay.

Featuring a plethoria of brightly clad models in window displays, bold modette-like mannequins dress up and dance away to the strains of Ed Sheerans Sing.

Notably they have turned to Stephen Galloway for their choreography, a star turn who acts as a creative consultant to the upper echelons of the music and fashion industry numbering The Rolling Stones, Gucci, YSL and Vogue editorials on his impressive show reel.

The multiple window display is a clever technique that allows Marks & Spencer to present more of its autumn clothing offerings than ever before.

There is a considered edit and interpretation of their pieces in three of the upcoming seasons dominant trends, Bold Brights, Sixties Revival and Simple Luxe.

Bold Brights is defined by bright colour blocking on dresses, graphic printed knitwear and statement colour coats.

Sixties Revival marks the return of retro dresses and faux fur coats in a stunning palette of soft pastels while Simple Luxe brings chic tailoring, oversized coats, chunky knitwear and gorgeous wraps in luxury fabrics to the forefront.

Patrick Bousquet- Chavanne, Executive Director of Marketing and International at M&S said: "With the launch of the autumn 14 campaign we really wanted to express the spirit of the clothing and key trends M&S has to offer; vibrant, energetic and confident styles that appeal to women of all ages.

"The Fashion Emporium we created for the ad campaign gives these key trends an iconic platform from which they can rightfully steal the show.

"Complementing this ad is our print campaign reaffirming the message that M&S is the place to buy your autumn wardrobe."

Just to underline the high fashion credentials of Marks & Spencer the supporting international print campaign sees super model Carolyn Murphy striking confident high fashion poses in each of the new season's trends in front of the lens of renowned fashion photographer Dan Jackson, a regular contributor to Bazaar and Vogue.

It's always challenging for Marks & Spencer to walk the tightrope of affordability (with Next and Primark nipping at its heels) while balancing off those quality fashion led pieces that are on a par with items to be found in Zara and Whistles without forgetting the classic wardrobe staples the traditional Marks & Spencer customer still demands to see in store.

This advert feels like the starting gun on an exciting season for Marks & Spencer under the every watchful eye of Belinda Earl with an even stronger Made in Britain Collection, super dreamy British male model David Gandy launching an underwear range - now there is a campaign we can't wait to see - alongside more beautiful lingerie from English rose Rosie Huntington Whiteley. Before you know it we'll be hoofing it down to Paddy Power to get the odds on who's going to win the battle of the Christmas ads, and on the strength of this opening salvo, John Lewis looks to have a proper battle on its hands this year.

n All items featured in the campaign are available to buy in Marks & Spencer stores and online at www.marks andspencer.com from September. View the advert at https://www.youtube.com/user/marks andspencertv