There is already a sense of Christmas in the air but it all become very real this week when The Famous Grouse arrived on our television screens with a brand new advert.

For over 20 years the famous bird has graced our TV screens, heralding the start of the festive season, and this year sees the brand’s icon return but in his natural habitat, in the Highlands of Scotland.

The UK’s No.1 whisky has created two new TV adverts communicating ‘perfectly balanced’ and ‘smooth’ – two key characteristics of The Famous Grouse – underpinning the quality of the nation’s favourite whisky.

“Our fans tell us they know Christmas is coming when they see our icon on TV” explained Johna Penman, Marketing Controller for The Famous Grouse.

“This year he is back and can now be seen enjoying life in his natural habitat, whilst retaining his playful sense of humour," she added. 

The ‘Perfectly Balanced’ advert aired for the first time on Monday with the second advert set to air in November.