When is a plain brick wall no longer a plain brick wall? When it is set upon by an artist in Duke Street, that’s when.

The visionary work of SMUG  the artist is not unknown in Glasgow.

Now it brightens up a well-known city landmark with a series of images designed to bring a smile or at least a grin.

This famous corner of the longest street in the land has been an iconic part of Glasgow for hundreds of years.

Glasgow Times:

It’s Wellpark Brewery where the Tennent’s family began brewing in 1556.

SMUG has tackled the walls around the site to bring brightly-coloured contour and décor from well-known Glaswegian expressions including “sun’s oot, taps aff” and observing that in this city, a winch has nothing to do with machinery.

He has recreated iconic moments from Tennent’s history onto the walls, from the Lager Lovelies back in the day, to the characters such as the Pintlings from other advertising campaigns.

The concept begins with a rough sketch of the design.

SMUG said that is the biggest challenge when it is any large scale work.

“For the whole thing to work, the sketch has to be pretty accurate and it can sometimes take as long as actually painting the image.

“Once the outline is done, I basically colour it in. It’s difficult to explain to other people but that’s how I see it. That part comes naturally.”

The whole set of images is striking street art that incorporates a large digital screen set in art that makes it look like your gran’s old TV.

The wall of dreams is a long way from the little part of Duke Street where Bonnie Prince Charlie once stopped by for a pint.