Murray mania reaches fever pitch as tennis fans hope to cheer Andy Murray onto victory in his third consecutive semi-final appearance at Wimbledon.
All eyes are on Centre Court this afternoon as the Glasgow-born big server takes on world number one and defending champ Rafael Nadal.
The Scot, who has already been watched by both Middleton sisters and Australian F1 driver Mark Webber this year at SW19, has won only four of his 15 meetings with the Spaniard.
The nail-biter comes just seven days before Andy Murray and brother Jamie are set to come to the Braehead Arena to represent Great Britain in the Davis Cup qualifier against Luxembourg.
For the first time in 125 years of Wimbledon, fans were able to watch today's action live in 3D on the silver screen.
The Odeon cinema at the Xscape complex in Braehead is one of only two Scottish cinemas – and a few dozen across the UK – to show the Murray-Nadal showdown on the big screen in 3D.
Manager Paul Hills said: "Short of being on Centre Court, there's no better place to catch the action than in spectacular 3D and we can't wait to hear our guests' reaction to the incredible technology."
City centre Australian theme bar Walkabout was screening the match on its two 3D screens.
Shops, restaurants and bars across the city also prepared to do a roaring trade in Pimm's and strawberries and cream for today's big match. Greggs bakery retailer has reported a surge in sales in strawberry tarts, shifting around 27,000 in the last three days in Scotland alone.
It expects to sell up to 6,000 tarts an hour today.
Sandyford Place bar McPhabbs served up jugs of Pimm's and lemonade for revellers watching the match in its beer gardens, while boutique hote Malmaison created a special strawberry menu of desserts and cocktails.
The Waverley Tea Room in Shawlands and the Cricklewood in Bothwell both offered complimentary strawberries and cream with every two glasses of champagne bought while Murray is still in the tournament.
The Corinthian club on Ingram Street, meanwhile, served specialised champagne and strawberry afternoon teas to fans watching the game.
David Lloyd fitness clubs are making the most of the bounce in interest in tennis, meanwhile, by hosting free Wimbledon-themed family events this weekend at its clubs in Renfrew and Anniesland.