For thousands of Scottish music fans, the highlight of the darkly comic fiasco that is summer has arrived.
T In The Park kicks off this weekend, with about 85,000 soon to be sodden revellers making the short journey to Balado for a weekend that, if done properly, is guaranteed to live short in the memory.
Musos are unlikely to be impressed by the main stages: dominated by a crowd-pleasing mix of indie rock stalwarts (New Order, the recently resurrected Stone Roses and Kasabian, whom they helped spawn) and big pop acts (Snow Patrol, Nicki Minaj, even tween idol Jessie J).
But for the electronically-minded there is a feast of mainstream dance and, as ever, the Slam Tent's outstanding line-up of some the best techno and house names in the world.
The punishment gluttons who have already descended on Balado can tonight enjoy some of Glasgow's best resident DJs – Boom Monk Ben, Deadly Rhythm, the Vitamins DJs and Jackmaster and Spencer of Numbers.
Tomorrow, German sensation Sven Väth and Slam weigh in with a night of unadulterated techno before Saturday's onslaught which features – among others – Perth's Turbo Records-signed Clouds, hip hop turntablist DJ Yoda, Italian electro duo Crookers, the wonder that is Erol Alkan, and a live set from Diplo's eclectic electronica project Major Lazer.
Paisley techno producer Hans Bouffmyhre's T debut starts proceedings on Sunday, with Berliner Len Faki, acclaimed duo Simian Mobile Disco and Iranian American house producer Dubfire.
Orbital bring the weekend to a close.
And all this is not to mention chart slayers David Guetta, Calvin Harris, Skrillex, Chase And Status and Swedish House Mafia, who all appear on the big stages over the weekend. Ouch!
l T In The Park, Balado, Kinross, Friday – Sunday, Day tickets from £70.
The polar opposite of T In The Park's open-air, widescreen hedonism might well be Airhead's sparse, squelchy soundscapes.
They inhabit a plane darker and altogether more subdued than your average corporate, beer-soaked enormo-fest, meaning that anyone wishing to evade any mention of pop culture as a whole would do well to check out the London producer's DJ set at The Berkeley Suite on Saturday.
It has the added bonus of being free before midnight, with the excellent Grampian Mountains of Subcity Radio in support.
l Airhead, The Berkeley Suite, Saturday, 11pm-3am, £4/free before midnight.
This all-day party defies an easy description but let me try: two of Glasgow's coolest clubs teaming up to showcase one of the world's hippest record labels at one of the city's indie institutions.
It is almost ridiculous: Optimo and Highlife are hosting this 12-hour celebration of Comeme Records, an international imprint putting out impossibly groovy analogue disco-house with unmistakably South American tendencies.
Their street parties are famed for making diverse, even hesitant crowds absolutely lose it.
l Highlife & Optimo presents Comeme, Mono, Saturday, 3pm-11pm, £8/10, Afterparty at La Cheetah, 11pm-3am, £tbc