Figures show that hundreds and thousands of web users have visited the round-the-clock footage of Main Street in Rutherglen, South Lanarkshire.
The web-cam’s anonymous owner promises viewers the live sound of “locals going about their daily business”.
And the street coverage competes with the site’s other views, including New York’s Brooklyn Bridge, Nasa astronauts and Jay Leno’s TV studio, to earn its place in the top 25 for visits.
More than 432,000 fans have gone to the site since it began in 2007.
Viewers are treated to the sights of locals going to the off-sales, bookies or discount store.
Just out of shot of the camera perched high above the street is a Mecca Bingo hall attracting a stream of customers and, occasionally Hampden Park, just a mile away, attracts thousands of fans who travel via Main Street.
And the site claims a treat for viewers is the sound of “the odd reveller going home after a wee drink or two as pubs close,” and adds, “If you’re lucky you might catch the local parades, marches and fun-fairs.”
The site has been picked from thousands for the shortlist by editors from EarthCam, an internet web-cam portal which hosts the award.
EarthCam’s Justin Camerlengo said the ‘window on Rutherglen’ was a refreshing change from views of the US, adding: “It is different, but has a universal feeling.”
It seems Ruglonians are thrilled to hear their town had attracted so many online fans.
Lesley Tibbetts, 41 a shop worker, said: “I was waiting for the bus the other day when my shopping bag burst and all my eggs went everywhere … It was funny to think that people were watching that happen online.”
Matthew Coyle, 67, who works at a greengrocers in Main Street added: “I have family in Australia and it’s nice to think they could be watching.”
You can access the webcam from the Evening Times website here: