IT'S the kind of advertising that no brand could buy.

TK Maxx is still riding high on the crest of a wave after Prince Harry was spotted stocking up on bargains.

Harry was at the designer discount chain's store in London's Kensington High Street – the same branch where his sister-in-law, the Duchess of Cambridge, is known to be a visitor.

After such high-profile endorsements, the summer collection is set to fly off the shelves of its Glasgow stores. But the key to the TK Maxx formula has always been in replacing those cut-price designer wares within nanoseconds of them being snapped up, with around 10,000 new pieces added to stores every week.

The chain is the high street equivalent of Marmite: you'll love the idea of unearthing luxury labels at knock-down prices, or hate the jumble sale-type rummaging required to put together an outfit.

But there's little arguing with the prices when a holiday wardrobe of frocks, bikini, beach cover-up, jewellery, sandals and sunglasses could give you change from £100.

For those on a bigger budget, the lure of labels such as Chloe, Stella McCartney, Calvin Klein, Gharani Strok, Clements Ribeiro and premium high street stores such as French Connection, Damsel in a Dress and Reiss will be strong.

The chain, which stocks womenswear, menswear, childrenswear and homewares, now has more than 250 stores around the UK.

Check out its flagship Argyle Street store for the Gold Label line that boasts some of the hottest catwalk names.

n FOR INFO: 01923 473561 or www.tkmaxx.com

There are TK Maxx stores in Sauchiehall Street (0141 331 0411), Argyle Street (0141 221 3881), Glasgow Fort (0141 781 9464), Silverburn (0141 880 5875), plus East Kilbride, Cumbernauld, Clydebank, Paisley, Kilmarnock and Ayr