GLASGOW men facing the prospect of losing their hair could give their 'roots' a boost with a head tattoo, just because they are worth it.
The city is about to have its first ever Vinci Hair Clinic, which offers a pioneering scalp pigmentation treatment - a non-surgical procedure that uses the most advanced cosmetic tattoo to create the illusion of a head of hair
The clinic has been set up by 28-year-old Scott McGaw, from Paisley, who knows only too well the devastating effect premature hair loss can have on your life.
Scott's hair started thinning at the crown when he was around 24-years-old.
He said: "I would use a powder type substance known as nanofibres to cover up my hair loss. But when I went on holiday and wanted to do normal things like jump in the pool, I couldn't so I started looking for a more permanent solution."
He came across the usual options like hair plugs, made popular by footballer Wayne Rooney, but it was scalp pigmentation treatment that immediately took his interest.
The procedure, which is not officially regulated in the UK but is recognised by the American Food and Drugs Administration, as a treatment for baldness, is not as abrasive as a tattoo according to Scott.
He says it can be more uncomfortable due to the length of time it takes, and a local anaesthetic cream can be used if it is needed.
The cost depends on the size of your head, so gentleman sporting a bigger noggin will have to fork out more cash.
Scott, however, says prices start at £500 and finance options are available.
The clinic offers 22 different colours, so if you have been blessed with Scotland's national colour ginger, there is a shade for you.
What the clinic won't do, however, is create unusual designs. So if you were looking to embroider your favourite football team's badge in your head, this is perhaps not the treatment for you.
Scott believes the procedure will be a hit because there is nothing like it in Scotland, and while it is known down south, particularly in Manchester and London, people in this country are only starting to hear about it.
He said: ""Glasgow is a city of culture and fashion - and many people are increasingly style conscious. While looking good is high on people's agenda, feeling self-assured is equally as important.
"As a young man working in the fashion industry my thinning hair caused me a lot of insecurities, especially since my line of work was strongly based on appearance value.
"Seeking help was one of the best things I did and I would like to encourage others to come forward and seek treatment in a supportive environment."
He added: "There is a massive number of guys who just don't know this treatment exists. If you were to ask 100 people in the street what the treatment is, the chances are most of them will probably not know."
The clinic is due to open in Ingram Street on January 31.
For more information, contact Scott on e-mail Scotland@vincihairclinic.com