TODAY across Glasgow, hundreds of citizens will once again face their daily battle with hunger.
The need for and use of foodbanks has become ever more common.
And that is why today the Evening Times launches our Food For Thought campaign to at least try and ensure No One Goes Hungry In Glasgow.
While the causes of this shocking situation have become a political football, many of our fellow citizens are simply wondering how they will put food on their children's plates.
Too often those in positions of power have preferred to score points against opponents rather than playing a leading role in resolving this crisis.
That needs to stop. Our leaders at national and local level need to focus on providing solutions by working more effectively with businesses, communities and charities.
It is shameful that there is a need for foodbanks to even exist in a modern, affluent society.
However, while so much remains to be done to create a society where hunger does not exist, these lifelines and the charities and organisations which support them must be given every support.
Dealing with food poverty should be much more co-ordinated and not simply left to the exceptional band of citizens who run these services.
That's why we will demand politicians of all persuasions and at all levels engage in providing these groups with the help they deserve.
That's why we will be asking businesses, organisations and communities to do their part by organising collections to ensure no foodbank ever has to worry about empty shelves.
In recent months we've reported on the man who walked eight miles, from Easterhouse to Govan and back again, for a bag of food after being left with no money to feed himself.
We've told of children who rely on free school lunches for a square meal but who go hungry during summer holidays.
We've met the Glasgow family who had toast for Christmas dinner after the expense of the festive season pushed them to the brink.
And we told you of the 4015 children and 5672 adults who had been fed by just a handful of foodbanks in the city last year.
What is undeniable is that it is shocking, unacceptable and heart-breaking that citizens in Glasgow and other parts of the west of Scotland have such need.
However, we should not shy away from facing our problems or attempt to brush them away from the common gaze.
We should embrace those challenges and take pride in the fact that as a city and a nation we can unite to help neighbours who most require our help.
And with thousands of Glaswegians making food donations in just 24 hours at Central Station after a plea from one charity - giving enough food to last nine months - what is evident is that our citizens want to play their part in finding answers.
As a society we've got to do better. And over the coming months we're going to tell you how you can help and demand that those with the ability to make a difference play a key role.
Together we can hope to deliver on the pledge that No One Goes Hungry in Glasgow.