TWO sisters are fronting a TV advert that aims to help cut bowel cancer deaths.
Margaret Hill, 65, and Liz McMenemy, 64, from East Renfrewshire, form part of the line-dancing troupe featured in a new TV advert shot in Uddingston.
The advert is urging those over 50 to take a home bowel screening test and features Scots celebrities Fred MacAulay and Claire Grogan.
Statistics show that the likelihood of surviving bowel cancer is 14 times higher if detected at an early stage.
Every year, half a million people in Scotland complete and return their bowel screening kits2, and although the figure is higher than ever before, the new campaign is targeting those who put off taking the test.
Margaret, 65, who lives in Waterfront in East Renfrewshire, said: “I’ve taken the bowel screening test a few times.
“The first time I received it, I kept it for a while before deciding to do it, but then thought I was better finding out if there was something wrong sooner rather than later.”
She said she knew people who had suffered bowel cancer and admitted that also “played a part” in her deciding to take the test.
She added: “Once you’ve done it the first time, it’s just something you get on with when it drops through the letterbox.”
Sister, Liz, 64, from Newlands, said: “I think the message just needs to be out there. People can be put off taking the test, but this advert will get people talking about it and I think that will encourage more people to do it.”
Deborah Alsina, Chief Executive of Bowel Cancer UK, said: “We very much welcome this new advertising campaign as it will encourage higher levels of participation in screening which is vitally important and has been proven to save lives.”
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