Stirling is the UK's capital for consuming Tunnock's teacakes, according to a report.
Supermarket Waitrose analysed shopping habits across the country and found its Stirling branch is the only one to consistently have the sweet treat in its top 10 most popular items - alongside household staples like milk, bread and bananas.
Sales of the chocolate-coated marshmallow snack soared immediately after they featured in the opening ceremony of last year's Commonwealth Games when dancing teacakes whirled around Celtic Park.
Boyd Tunnock, whose family has been making teacakes, wafers, snowballs and more for over 100 years, said they have become "more and more popular" across the UK since Glasgow 2014.
"It has not escaped our attention that the shoppers of Waitrose Stirling have remained steadfastly loyal to the teacake," he said.
"We'd like to thank the residents of Stirling for continuing to make us a top 10 product. Hopefully by next year we'll have our caramel wafers, snowballs and caramel logs up there too."
Amy Sharp, branch manager of the store, said teacakes have been in the top ten since the shop opened three years ago.
"From the rest of the Tunnock's range and the gorgeous Deans of Huntly's shortbread to popular newcomers like Mo's Cookie Dough and Stoats, all our Scottish biscuit brands sell very well.
"I think this shows that Stirling residents are patriotic biscuit buyers."
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