TENNENT’S is to be available in bars and shops across China after its owner C&C Group signed a strategic partnership with Beijing-based import business Vandergeeten.
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C&C Group, which also owns Magners, and Vandergeeten have agreed a three year partnership for distribution of the Tennent’s brand portfolio in China.
Joris Brams, Managing Director of C&C Group’s International Division, said the deal was part of a long-term expansion plan for the Tennent’s brand. It has recently made inroads into Africa and India.
READ MORE: Calling all beer fans! Fancy an evening with a master brewer at Tennent's?
“This is a fantastic opportunity for C&C Group to work in partnership with a well-established company in China with a very strong reputation in the drinks business.”
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