City centre shops can withstand the pressure from online retailers by highlighting their good points, according to a Glasgow business chief.

It comes after the Evening Times revealed Amazon Prime has chosen the city as the first place in Scotland to launch a new a one hour delivery service.

The service, available only in selected areas of Glasgow, means for £6.99 shoppers can receive their goods within 60 minutes of ordering online.

Despite the launch, retail body the Chamber of Commerce says the city can withstand the pressure of instant delivery by making sure shoppers know the appeal of coming to Glasgow.

Richard Muir, deputy chief executive of the Chamber of Commerce said the new Amazon service was "another example of the growth of online retail" but the city has to emphasise what Glasgow has to offer.

He added: "Glasgow city centre can respond to the challenge by emphasising the distinctive broad appeal of a day out there - an experience which can take in our excellent bars, restaurants, cinemas and theatres as well as shopping."

Princes Square marketing manager Claire Wilkinson, said she was confident the new service would not deter customers from visiting the city's most exclusive shops either.

She said: "Glasgow is the second biggest shopping destination in the UK and people flock here to enjoy the vast array of shopping options we offer as a city.

"This new service fulfils a very specific role however we know visitors to Princes Square come to us for our exclusive brands, independent retailers and overall shopping experience."

According to Amazon, the most popular items bought by shoppers using Prime Now have included Terry's Chocolate Orange, milk, water and Pepsi Max.

Jason Weston, head of Amazon Prime Now in the UK said the service was a response to demand, and it was not intended to put firms out of business.

He said: " I think we are recognising and responding to how people's lives are changing.

"People are incredibly busy lives to lead, work patterns are changing and people are using services such as the one we offer to fit around their busy lives.

"We are responding to a need from customers to provide them with more convenience around getting the products they want, how they want and when they want.

"It is about providing the choice for customers."