THE next stage was today launched in the 10 year regeneration of the city centre.

It will focus on the Broomielaw, Blythswood, Central and St Enoch with businesses and residents asked what they want in the areas.

Their views will be considered before plans are drawn up for all four areas by 2019.

The recommendations will be made based on the strengths and opportunities unique to each.

It will be the first time stakeholders have had the chance to put forward their hopes for regeneration and change.

City council leader Frank McAveety was joined at the launch by Winy Mass of world-leading architectural and design firm MVRDV, Graham Ross of award winning architects Austin-Smith:Lord and members of business, civic, community, economic, hotel, housing, retail, investment and development organisations.

Mr McAveety said: "The future of Glasgow city centre is of huge importance to so many of us as this area is without doubt the economic powerhouse of Scotland.

"This next stage of the regeneration framework for the city centre will look at four districts that play a significant role in our economic and cultural life to identify and support and then develop the assets they have in new and innovative ways to ensure Glasgow continues to grow.

"There will be an investment of £115million in the city centre from the Glasgow City Region Deal and our engagement with the stakeholders of these areas will help decide how this investment is delivered.

"At the end of this process, we can look forward to a city centre that has changed for the better to become an even more attractive place in which to, work, study, invest and visit."

Winy Mass said it was "an incredible pleasure and great responsibility" to work on the transformation of Glasgow's heart as it touches people's lives and the identity of the city.

Graham Ross of Austin-Smith:Lord said: "We are starting a conversation with Glaswegians about their city centre, looking to work collaboratively and creatively to imagine how these districts can be in the future."

Key priorities for the regeneration of the city centre include an improved environment with the creation of avenues to connect between and throughout districts.

Cycling and walking will be promoted and there will be a focus on economic growth, development of vacant sites and ensuring investment to ensure the city maintains its place as a top European investment location.