Whyte and MacKay is reflecting on its home city this week by raising a glass to smooth Glaswegians. 

The brand is paying homage to Glasgow by creating a mirror image with a difference.

Talking mirrors have hit the streets as Whyte and MacKay reflect on the spirit of the city which has played a big part in creating the smooth taste and character since it was founded in Glasgow in 1844.

Mirror's are popping up in city centre locations, startling passers-by, by ‘speaking’ to those who stand before it. When a local stops to look in the seemingly inconspicuous mirror, words will magically appear on the glass - reminding them to ‘Stay Smooth’ and complimenting their look with some typically Glaswegian charm.

Anyone who interacts with the mirror will be in line for a voucher for dram who they can toast their smoothness at one of these bars: Blackfriars, Sloans, The Griffin, Maggie May’s and Brel.*

The person who embodies the spirit of Glasgow will be featured in a ‘Stay Smooth, Glasgow’ exhibition, which opens to the public in November.

This will picture colourful personalities from throughout the city, shot by award-winning Glaswegian photographer David Boni, whose iconic body of work was recently exhibited at the prestigious Retina Scottish International Photography Festival.

Jen McCormick, Brand Manager at Whyte & Mackay, said: “Glaswegians carry themselves with style, but also a confidence and wit that is unique to the city.       

“Our talking mirror is a bit of fun, but it’s our way of reflecting on the smooth characters that make Glasgow what it is - and in turn, that have shaped our surprisingly smooth blended Scotch whisky.”

Whyte & Mackay’s talking mirror will pop up in city centre locations on: 30th September and 1st, 6th, 7th and 8th of October.

Clues on the mirror’s whereabouts will be posted on Whyte and Mackay’s social media channels:www.facebook.com/whyteandmackay  www.twitter.com/whyteandmackay #StaySmoothGlasgow