Confectionery giants Innovative Bites have released a hilarious "How to Carve a Trumpkin" video, as the crazy trend for Donald Trump pumpkin designs sweeps the nation.

The video features Scottish sculptor Robert Coia, famous for his dramatic woodcarvings, and has already notched up more than 10,000 views online.

The video was created in celebration of the UK launch of Baking Buddy '100% Natural Tinned Pumpkin' and gives consumers the perfect use and inspiration for their fresh pumpkins this year - turn them into terrifying Trumpkins!

Brand Manager Haris Deane commented: "The Internet has been flooded with images of people carving Trumpkins in the lead up to Halloween, but nobody has provided a step-by-step guide on how to do it.

"We felt that creating a 'How to Carve a Trumpkin' video would be a fun and relevant way of engaging UK consumers with our new pumpkin product."

He added: "We're delighted to launch Baking Buddy '100% Natural Tinned Pumpkin' here in the UK. Pumpkin is a vastly underrated ingredient; it's well suited to both savoury and sweet dishes; it’s naturally gluten free, fat free and packed with nutrients! We are anticipating strong sales over Halloween, Thanksgiving, and throughout the winter months.

"The beauty of this product is that it's 100% natural and completely hassle free - the pumpkin is perfectly prepared and ready to be added to a pie, soup or stew – simple."

Vishal Madhu, Innovative Bites founder and owner, said: "Pumpkin contains no saturated fats or cholesterol; it is rich in fibre, anti-oxidants, minerals and vitamins, making it a natural choice for anyone wishing to make a great tasting, nutritionally packed dish as winter approaches. Taking all of this into account, it's a real mystery that we are the first distributors to bring a tinned version to the UK."

Pumpkins originated in South America, where people enjoy the fruit year-round in various ways— puréed in soups or stews and as a filling in empanadas. In the US, pumpkins are a very popular food source for Thanksgiving, used as the key ingredient in pumpkin pies.

Available from Sainsbury's, Waitrose and Tesco, Baking Buddy's 100% Natural Tinned Pumpkin (RRP: £1.60) launches in stores on Thursday, October 27 and is the only tinned pumpkin product available in the UK.