Prices of that little green sweet frog have gradually been creeping up over the years, but now, chocoholics across the land have been venting their fury at the news Freddos have rocketed to a staggering 30p.
The Cadbury treat first hit the shelves in the mid-90s and were both famed and loved for their 10p price tag for several years.
However, in 2010, the first blow for sweet-toothed fans came when their price rose to 17p, and then again four years later when it increased to 25p.
Having now risen by 5p more, social media users have been quick to criticise the move which has been labelled as “the biggest scandal of the 21st century.”
Freddo inflation is the biggest scandal of the 21st Century!! #freddo #tbt pic.twitter.com/ZWdYOeGwOe
— Iain Currie (@realiaincurrie) March 2, 2017
I measure the state of the world by the price of a Freddo. They're now 30p.
— Pippa Beckwith (@pippabecks) March 2, 2017
FREDDO BARS ARE NOW 30P. THE END IS NEAR.
— 로나 (@OhMyHenley) March 3, 2017
Dear @CadburyUK since when did Freddo need money to pay his mortgage, feed his family & pay off his amigo loan? 30p!? #Freddo
— Liam. (@LWebbo93) March 3, 2017
i was outraged today when i found out a freddo costs 30p!!! absolutely ridiculous
— Alex (@Alex_Knight____) March 2, 2017
Talk about inflation, my god how can a Freddo bar be 30p 😡😡😳😳👎🏻 pic.twitter.com/xzLhps4xC2
— Jamie Langfield (@jamlang22) March 2, 2017
“First they came for the Freddos, and I did not speak out - because I was not a Freddo…” lamented another user.
Apparently, going vegan could be one solution to the confectionery crisis:
going vegan means u stop caring abt freddo prices
— joshua (@ambientflowers) March 3, 2017
The weight of the mini chocolate bars has also been under the microscope. Upon launching, they weighed 17g, and then bulked-up to 20g in 2007.
Four short years later, they shed weight once more to a paltry 18g.
Earlier this year, a spokeswoman for Mondelēz - the conglomerate which owns Cadbury - described how it has, and continues to, carry “increased costs within our business as much as possible, because our priority is to keep our brands as affordable as we can.”
She added: “Increasing prices is always a last resort, but to ensure we can keep people’s favourite brands on shelf and look after the 4,000 people we employ in the UK, we are having to make some selective price increases with our customers in the UK.
“Ultimately, it’s the retailer who sets the price in store.”
There has been debate online that some retailers are selling the mini chocolate bars for more than 30p. We sincerely hope not.
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