It costs just £4, is cute as hell - and people just can’t seem to get their hands on one. What do you? Turn to the Internet to vent.
That’s exactly what social media users have been doing this week as Primark struggles to cope with public demand for a small purse that, at this rate, will see an end to all other purses.
To coincide with the release of the live-action Beauty and the Beast movie, Disney fans have been flocking to the retailer to get their hands on this adorable Chip-themed purse.
When you get a message from @LewisKearney94 saying that hes got you the new Chip purse from primark what a guy! pic.twitter.com/c2297nap3K
— Erin Guerdette (@lydiadeetzx) March 2, 2017
However, shoppers have been snapping them up in their droves, leaving Brits all across the nation purse-less and turning to social media sites to lament.
@Primark can you tell me if you have the chip mug in Cwmbran / Hereford area please, I desperately need one!!!
— Rhiannon Crowle (@RhiannonCrowle) March 9, 2017
I cannot find any Chip mugs in Primark either
— Zoe H (@nuggetstumpblog) March 9, 2017
@Primark Can you actually answer the question rather than giving an auto answer (customer service) are the chip mugs in store?
— Tasha (@Simply_Tash) March 9, 2017
I NEED A CHIP CUP FROM PRIMARK!!!! God damn it! #BeautyAndTheBeast
— Gems (@gegraves) March 9, 2017
My best friends had me out an hour before I start work searching for a beauty & the beast 'chip' cup and primark didn't have any!!
— L M C X (@liamc0x) March 9, 2017
that people have gone to #Primark and bought #Chip purse in bulk (£4 each) and selling them all on eBay for 4x value! Ruin it for kids!
— ℓιѕα єαяиѕнαω (@lisa_jane23) March 8, 2017
Some people have even been trying to contact Primark HQ directly, urging them to step in and place a limit on the number of the purses that can be sold in any one transaction.
@Primark will primark be distributing some of the sort after stock e.g the chip cup, to smaller stores to make it fair for others??
— Roxie Rose (@RoxieRose88) March 9, 2017
@Primark do you know if any of the Glasgow stores are stocking the chip mug/purse ☹️xx
— Emma Yates (@EmmaYatesx_) March 8, 2017
One keen Disney fanatic even said: “Primark, please put a limit on those cute Beauty and the Beast Chip purses. Heard someone bought 150 in one store and I’m desperate for one.”
Unsurprisingly, the purse is now being put up on eBay where prices are being listed as high as £50.
One savvy seller has reportedly already sold more than 80 of the purses at £15.99, netting in a tidy profit of around £1,300 so far.
So I've blatently just given in to eBay and bought a primark chip purse for £20 #chipgate
— Chloe Baptiste (@ella_2708) March 8, 2017
Primark has declined to officially comment on the frenzy which is gripping the nation, but did tweet one fan back to say: “We’ve got more coming soon! Stay tuned for more info.”
But, if we were you, we’d stop whatever we were doing and run to the closest Primark store. Now.
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