An image of a set of shelves in a Greek shop jam-packed with bottles of Buckfast is continuing to be widely shared online.
It is believed the store on an island popular with Scots holidaymakers is gearing up for a massive influx of young sunseekers.
Posted onto the Facebook fanpage page Buckfast Tonic Wine two weeks ago, the image is continuing to attract attention from drinkers of the strong wine from across the world.
A user of the site, Richard Sowter, claims to be the one who has brought the post to the public’s attention.
A user asked Richard where he took the picture, to which he replied: “Zante.”
According to the image, the wine is being sold for €13.90 (£12.20) per bottle, a far cry from the £7 many UK off-licences sell it for.
Commenting on the wine’s inflated price, another user joked: “Is the shop owner going to repay Greece’s national debt at those prices??”
Just last week, the Evening Times reported on a viral video which is continuing to be shared and viewed widely online.
The worrying clip shows a young Scottish man downing two bottles of the fortified wine in just 22 seconds.
Posted by user @AidanKennedy8, it shows a group of lads on their hotel balcony while on holiday in Magaluf.
READ MORE: Buckfast makers ‘taking action’ against the launch of tonic wine Easter egg
After a short countdown from his pals in what looks to be a dare, the lad completely finished one bottle before moving onto the second after which his mates start to yell with excitement at the end.
Unsurprisingly, the guy doesn’t look like he’s up for celebrating much as he gestures to his pals to stop and back away.
In the past, the consumption of Buckfast has been strongly-condemned by alcohol charities and GPs - with even the makers of the drink cautioning that it should be consumed carefully.
READ MORE: Buckied in 22 seconds - Concerning video shows Scot downing two bottles in Magaluf challenge
Speaking with the Evening Times last summer, Dr Richard Simpson - a former GP and psychiatrist who stood down as Labour MSP for Mid-Scotland and Fife - blasted the annual World Buckfast Day which aims to celebrate the drink.
He referred to the day as “bizarre,” adding: “It is irresponsible and there is no reason to do it.
“It is a drink primarily used by young men who want to get completely out of their minds drunk. But they become wide awake drunks and that can lead to problems.”
For advice and information on how to consume alcohol safely, please head to the Drinkaware website here.
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