Budget clothes retailer Primark has settled a debate that has never raged – how to pronounce its name.
Does the first syllable of the company’s name rhyme with "eye" or "tea" is the question that’s come out of nowhere and somehow become a thing. Is it Prymark or Preemark?
Despite some argiuuing that it's only a few folk in Scotland that are confused, Primark says on its website that asking how to correctly say its name is a “very good question”.
It goes on to answer it with: “We like to use Pr-Eye-Mark.”
So there we have it – it’s said in exactly the same word as prize, private and … is there actually any word starting with ‘pri’ that isn’t pronounced ‘pry’?
Most people on social media have reacted with surprise to the confirmation – surprise that it was even an issue. Such as these people:
All this talk about how to pronounce it, but people forgetting Primark is the place happiness goes to die
— Jack Richardson (@jackrichardsonx) August 15, 2017
Literally heard a conversation with two lassies about Primark... "Its Primark"one says the other "its Preemark", ffs turn it in hens...
— Chris (@CnLion67) August 15, 2017
primark finally defining their pronunciation is like when jk rowling added loads of details to harry potter after it'd ended #nah
— fiona (@fhendrie) August 14, 2017
But there are a few who won’t be moved whatever the company itself declares:
I've always called it preemark so I won't be changing it now
— cara (@cara1872_) August 15, 2017
The people that work in primark call it preemark
— Kayla Marie (@kayla_orrx) August 15, 2017
Have you ever heard anyone say Primark with the 'ee' sound instead of 'eye'? Tell us in the comments below about the shock this caused you and what you did to put them right.
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