Two friends who were reminiscing about the 90s TV show Seinfeld hit upon their own comedy gold when they posed with the DVD covers in an epic game of sleeveface.

Ben O’Brien, from Baltimore, and his pal Kelly Lasserre created four images with “a lot of trial and error”, lining up O’Brien’s hands and body with the faces of characters Jerry Seinfeld, George Costanza, Kramer, and Elaine Benes on the box set.

The results, shared on Twitter and Instagram, hit a chord with people where they have been retweeted and liked thousands of times.

O’Brien called it his “life’s greatest work”.

The duo had been laughing so much about one episode – where Jerry jokingly smothers hospitalised George with a pillow – that they decided to get the DVDs to watch it in full. Then creativity struck.

Ben O'Brien poses with the Seinfeld DVD sleeve as though he is George (Ben O'Brien/Kelly Lasserre/Twitter)(Ben O’Brien/Kelly Lasserre/Twitter)

“We were just goofballing around,” said O’Brien. “A bajillion people have done this kind of thing with album covers or magazines with a face on the cover.

“George was the first one we did and I think it took us by surprise how funny it was.”

Ben O'Brien poses with the Seinfeld DVD sleeve as though he is Elaine (Ben O'Brien/Kelly Lasserre/Twitter)(Ben O’Brien/Kelly Lasserre/Twitter)

O’Brien said: “The George and Elaine ones were probably the trickiest. I still can’t believe the Elaine one where our ears and wrists line up.

“If you look at the Kramer one closely it’s immaculately lined up, as well. We were also laughing hysterically the whole time which made it take longer.”

Ben O'Brien poses with the Seinfeld DVD sleeve as though he is Kramer (Ben O'Brien/Kelly Lasserre/Twitter)(Ben O’Brien/Kelly Lasserre/Twitter)

He added: “They’re just silly pictures that made us laugh.”

Ben O'Brien poses with the Seinfeld DVD sleeve as though he is Seinfeld (Ben O'Brien/Kelly Lasserre/Twitter)(Ben O’Brien/Kelly Lasserre/Twitter)