Michelle Mone has reportedly turned down £350,000 to star in Celebrity Big Brother 2018.
It's understood show bosses are trying to attract a classier set of celebrities to take part in the all-female series of CBB next year.
But it's thought the Baroness has rejected the offer as she would prefer to strut her stuff on Strictly Come Dancing.
A CBB source said: "Producers told Michelle how keen they were to get her on next year’s show.
"They offered a lot of money to start with and kept increasing their offer.
"But Michelle has told them it’s a firm no.
"While she loves watching CBB, she doesn’t think the House of Lords would be overly impressed with her going into the other house.
"It doesn’t exactly scream serious businesswoman and peer.
"She has always said she would happily go on Dragons’ Den if that opportunity arose and she quite fancies having a go at Strictly next year."
Michelle's fee would have been one of the biggest ever paid on the show.
Only Katie Price received a bigger pay cheque when she appeared on CBB in 2015 earning a cool £400,000.
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