Glasgow comedian Limmy has lamented the death of cider Frosty Jack’s with a daft video.
The clip came just hours after it emerged that Scotland is set to become among the first countries in the world to introduce minimum unit pricing for alcohol.
READ MORE: This is how much alcohol will cost in Scotland under new minimum pricing rules
The biggest change to occur is the drastic price increase that will hit cider Frosty Jack’s.
A 310cl bottle of the drink contains 22.5 units of alcohol. It currently costs £3.59, but will rocket to £11.25.
Posting the video onto his Twitter page, he wrote: “Because of #MinimumPricing, Frosty Jack’s will go from £3.59 to £11.25. RIP.”
Because of #MinimumPricing, Frosty Jack's will go from £3.59 to £11.25. RIP pic.twitter.com/xGmmfKaJdo
— Limmy (@DaftLimmy) November 15, 2017
The minute-long clip shows the controversial comedian running around with bottles of the cider and screaming unintelligibly into the air.
Within hours, it gathered close to 8,000 reactions.
The country’s highest court gave its backing to the controversial measure on Wednesday in what ministers in Edinburgh hailed as an “historic and far-reaching judgment.”
READ MORE: Glasgow speaks out on new minimum pricing rules for alcohol
The move came after figures showed there were 1,265 alcohol related deaths in Scotland in 2016 - a rise of 10% on the previous year.
Alcohol misuse results in about 670 hospital admissions and 24 deaths a week - with the Scottish Government saying death rates are almost 1.5 times higher now than they were in the early 1980s.
READ MORE: How serious is Scotland's relationship with booze? All your questions answered
And it estimated that alcohol misuse costs Scotland some £3.6 billion a year - the equivalent of £900 for every adult.
First Minister Nicola Sturgeon said: “Absolutely delighted that minimum pricing has been upheld by the Supreme Court.
“This has been a long road - and no doubt the policy will continue to have its critics - but it is a bold and necessary move to improve public health.”
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