Ikea has created a magazine advert that encourages pregnant women to urinate on the page for a discount.
The ad uses the same science as a pregnancy test and unveils a discount on baby cots if the person urinating on it is indeed pregnant.
The advert is currently in IKEA Sweden’s women and lifestyle magazine, Amelia, but as of yet has not appeared in the UK.
It could even double as an actual pregnancy test, which could cause a few shocks if you were peeing on it as a joke. Which obviously you would, right?
Would you urinate on an IKEA catalogue for a discount?
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